Website Content Management – A Dedicated Guide for Content Editors in corporate and E-commerce Websites

This dedicated guide is intended for webmasters and website content editors who feel they’re working hard but get no content exposure. With the help of this guide, you can learn how to manage website content properly and how to generate organic traffic of satisfied readers and buyers.

Website Content Management – A Guide

When we upload new content to a website, we do it so that as many users as possible will be exposed to the content and then carry out a follow-up action (regular reading, contacting, purchasing, etc.) but unlike what you may have thought, it’s not enough to write a lot of content to ensure traffic for the website. It is necessary to have proper content that is perfectly suited for the target audience you’re addressing for the content to have value and meaning.

There are three actions you must take to ensure your success in website content management:

1. Research keyword – find out what your target audience is looking for and what words they use to search for it.
2. Content hierarchy – arrange the content in an organized and easy-to-navigate manner within the website itself.
3. Great readability – to ensure that your users enjoy reading the website content and find it relevant.

Now, we will explain each action and how to actualize them:

Research keywords before writing content:

If we compare the online world to the real world, your website can be considered as a store which can wither be located in a desert without any roads leading to it, on a side street, or in the center of the city on a main and crowded street. We obviously strive to be located next to a crowded street and this is exactly where we will begin our comparison to the online world. In the online world, keywords are roads for all intents and purposes, and we would like to make use of keywords that are used by many users frequently and position ourselves on the “main road”.

But, to know which words to use (on which side of the road should we be…) we must perform a short research and find out what our users are looking for. This is done with the help of theses two tools:

• Tool for checking Google’s autocompletion – click to go to the tool.
• Google keyword tool – click to go to the tool.

Since the absolute majority of users use the Google search engine, we will base our research on it. In the first step, using one of the main keywords, we will find out what variations of it do people use, and how the users might look for us. Secondly, we will enter the list into Google’s tool for checking the search volume of those words to know which words are better to use.

This way, we guarantee that any content we write will reach relevant users sooner or later!

Arranging the Content Hierarchy on a Website:

When we were able to bring organic traffic to the website thanks to excellent content written based on orderly research, we would like to motivate users to read more or contact us. To succeed, we must arrange the content on the website in an orderly and organized manner so that the search engines will understand what’s on the website and our users will be able to successfully navigate the website.

Let’s compare this again to the store in the real world. Imagine you enter a store, but the shelves are messy, and the seller is napping and doesn’t pay any attention to you. Would you stay in the store? You wouldn’t, of course. Now imagine a neat and organized store with proper lighting and a kind and smiling salesperson, now would you stay in the store? For sure! You should treat your website exactly like that. The order and hierarchy at the website have a huge effect on that.

The hierarchy arrangement on the website is carried out with the help of the following tools:

• Associating content with the menu.
• Associating content to a page.
• Associating content with a category.
• Associating content with tags.

Improving the Website’s Content Reading Experience:

Now for the highlight, the content itself. When writing content for the website, whether it is an article or a product, you must understand what your user is looking for and what they expect to find on the website. That is, you must use their vocabulary and present the content to them so it’s as relevant as possible. That is, if you are selling a “refrigerator” product, you must describe the refrigerator with all its features – “a refrigerator with 4 doors and a capacity of X liters, the freezer is on the bottom…”, so that the user will find the exact information they were looking for and even purchase the product from you.

If you write articles, it’s important to think not only about desktop users but also about mobile device users (about 50% of the traffic to websites nowadays). The article should be divided into easy-to-read paragraphs and the content itself should be orderly, too. Below is a description of the structure of the article you are reading just now:

• Article’s title.
  • Brief of article’s content.
    • The subtitle of the article.
    • An opening paragraph.
    • Paragraphs of the article:
      • Paragraph’s title.
      • Paragraph’s content.
      • Paragraph title.
      • Paragraph’s content.
      • Paragraph title.
      • Paragraph’s content.
  • A summary of the article.

Note that the article is easy to read and accurately answers what is promised in the title.

In conclusion,

Managing website content requires hard work and different skill sets are required to successfully translate that content into income. In a lot of cases, the website owner’s time is very valuable, and they might be better off hiring a professional external webmaster to do that for them for greater success. We have been in the website management business for many years now, and we can achieve optimal results for you. If you wish to promote your website online, contact us and we will be happy to tell you more about us and offer you a customized package!