Have you been wondering how to improve the user experience on your website? Are you sending that you and your users are getting lost around the website and can’t find a path? Many websites have an excess of irrelevant content alongside a terrible lack of order which leads to the users leaving the website without leaving any details and the website owners lose potential customers. In this article we will present the solution to this common problem:
Website Management and Organization
Websites are based on many pages at different links that are connected to each other in different ways. On every page, there is a lot of content that’s also connected to other pages with titles, paraphrases, paragraphs, and summaries. When there’s no natural relation between the different pages and between the content that appears on each page – the users aren’t pleased, and they leave the website without contacting you.
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When talking about website management and organization, you need to first understand a few important terms:
- Relevance – what your users are looking for on each page or website.
- Content Structure – how content should look for the users (easy reading).
- Hierarchy – the content presentation order within the website (navigation).
- Link – context-based connectivity between the different pages and contents.
- Conversion – a user contacting you by phone or in writing to receive a service from you.
How Do You Manage and Organize the Website in a Hierarchical and User-Friendly Way?
We will now go over every value and explain how you can perform the task by yourself.
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Management and Organization by Relevance:
Your users visit the website for a specific reason – they’re looking for a service that you offer. You must understand exactly what they’re looking for and how you can preset the correct and most accurate answer for them, according to their inquiry/interest. If your content is relevant, the users will be pleased, and you’ll profit from it on your end.
To achieve that, you must examine the content on your website and understand which content is relevant and which ones are less relevant, and highlight the most relevant ones. Excess irrelevant content will only harm the user experience, which can cause losses for you.
Managing and Organizing the Content Structure:
Even when the content is highly relevant to your users, you must make sure that the content is written in an orderly and easy-to-read manner. Loads of content on just one page can deter many users and cause them to leave the page without even reading it. Therefore, you should divide content into headings and paragraphs and maintain a uniform appearance, while keeping it not too long or boring.
Want to explain more about a specific topic? That’s OK. However, you must present the answer to the users’ question at the start and only then add ideas and further information that may be of interest to some users only.
Website Hierarchy Management and Organization:
Even when you have excellent and extremely relevant content for the users, it doesn’t mean that the users would know how to get to it. You must create a content hierarchy on your website. You must associate pages and articles with categories and allow users to easily navigate within the website so that they can get to what they’re looking for quickly and easily.
When the hierarchy on the website is convenient and orderly, both the search engines and the users can find what they want and would probably be pleased and get in touch with you.
Website Links Management and Organization:
In many cases, there are different articles/pages that relate to each other. So, for example, if you write about a certain topic that not all users are familiar with, you should direct them to further information about it using links. This way, we make sure that the user understands everything written and can continue to read more about it, until they’ll be convinced of your professional level.
If you want to learn how to link within the website’s content, you are welcome to go to Wikipedia and examine how different values communicate with each other through links.
Obtaining and Managing Conversions on the Website:
We invest time and money to get users to our website. We do this to obtain inquiries from them and turn them into customers. So, making communication and ordering products or services from you should be made as easy as possible for the users reading your content. Here is the summary of this article, that you can take as an example of how to do just that:
If you feel that your website is messy or doesn’t generate enough inquiries, you can contact us and we will do what’s needed to improve your website for you. You can also read about website management and about all the services we offer and contact us afterward if you’d like to hire our services. Good luck!