Most content management systems for online stores have a “product tags” component. That is the possibility of entering different tags that represent the product. Website owners sometimes ask us if this component is used and if so, how much does it really affect the experience of using the website and the organic promotion (SEO)? This article will answer just that.
Using product tags on your Ecommerce website
To answer the nature of the use of product tags, you need to understand why they are there in the first place. The tags are designed to enable more effective navigation on the website. So, for example, with the help of the correct labeling of products, it is possible to enable multi-step navigation and filtering in archive pages that have many products. For example, when there is a category with different styles of products or different series of products.
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That is, if you plan to enable convenient navigation on the website, you should build a clear strategy for using these tags before you assign them. Besides that, the tags must contain very clear and uniform parameters to avoid unnecessary confusion when navigating the store.
So much for the planned use of the tags, now for what is actually done with them.
How do product tags affect the website?
Nowadays, most online stores also include attribute elements (color/size/series, etc.) as part of the product elements to enable the display of more complex products. Products that include several variations of each product. For example, a product can be sold in several different sizes but with the same price, picture, description, and other data. All of that makes the use of the product tags unnecessary.
Therefore, few webmasters use product tags for their intended purpose. Instead, most website owners use tags for SEO purposes as part of their attempt to win as many “search product gateways” as possible.
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If in the past this method of website promotion had a high value, today this value is also doubted since the search engines consider tag values to be of rather low relevance as part of these very attempts, in order to reduce search results to those that have a unique value to users.
Still, the tags of the products can be leveraged for organic promotion (SEO) and we will do it this way:
How do you use product tags for SEO?
For product tags to have value, it is important to think about the users, what do they get if they type in a product tag? Do they find high value there? We want to generate as much value as possible from each and every tag!
How can you do it:
- Use only relevant tags!
- Make use of long-tail tags!
- Attach the tags to the bottom of the website!
- Add informative content (description) to each tag!
- Change the sitemap settings for tags!
When we have a tagged product, it is important to define tags that accurately describe the related product. So for example, a tag should include parameters such as product type + color or product type + feature present in the product.
Besides that, it is important that the tag be connected regularly to the website, even if not through the search, and a product description that includes more than 100 words and which details more about the tagged products and how to use them or any other informative information that will allow the search engines to see this value as having equal uniqueness must be included on the tag page Index.
Finally, we need to set the importance level of the tag pages as high and the failure of additional content structures on the example site from 0.2 to 0.6 (relative to 1). This is to prevent the search from even knowing that we see tag pages meaning beyond their original configuration.
If we were able to integrate all the above parameters as required, the product tags are expected to become relevant and attract relevant user traffic from the search engines with an emphasis on Google and Bing and it pays off very well.
Hope this helped you, and good luck!
