As the online business activity takes up a growing share of overall business activity, more and more businesses are realizing that they need to have a digital manager who will run the entire network of operations for them to ensure better results than the competition. But what is a digital manager? What is their salary? About this, and more – in this article.
What is a digital manager?
Digital management is a relatively new profession. The first digital executives were hired by media outlets and large companies during the years of 2012-2016 to manage complex digital moves in food, fashion and online retail chains. But ever since then, this role has become extremely common and nowadays every medium to large company has their own digital manager and their job is to manage any activity that takes place online. If you will, this is the position of a Digital VP.
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In most cases, digital managers are directly subordinate to the CEO of the company or to the VP of Marketing at larger corporations. When a digital manager does their job faithfully, they will hire diverse professionals to manage the site, content, and organic and sponsored promotion. In addition, the digital manager will have to coordinate collaborations / sponsorships / media purchases and a lot of other moves to increase the companies’ exposure to as many online users as possible, or to provide service to as many online customers as possible.
The salary of a digital manager:
Because there is no regular training for the position of digital manager, most digital managers arrive at this position after managing or editing well-known online platforms. Because of that, the salary requirements of digital managers are not low, and the salary range for a full-time digital manager is similar to the salary cost of marketing managers in leading companies.
The salary of a digital manager is affected by their past work and also the seniority they have accumulated in working for other companies. Here are the salary levels by seniority:
- Digital manager with up to 3 years of experience: 8,000$ per month.
- Digital manager with 3-5 years of experience: 14,000$ per month.
- Digital manager with over 5 years of experience: 20,000 NIS per month.
A digital manager will be required to build a regular work plan for each and every year, and meet the goals set by the management of the company. To do this, a professional digital manager will require an additional minimum budget over the cost of their salary, and this too must be taken into account.
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Employee or Outsourced Digital Manager?
As you can see, keeping a digital manager as an employee in a company includes direct employment costs, social conditions, office furniture and technological equipment – and that’s not cheap at all.
Therefore, it is worth it to check out whether direct employment is indeed the best method for your business. We will now make a brief comparison between these options, so you will be able to choose what’s right for you.
An employee digital manager in a company, as you already understand, can cost quite a bit of money. But there are significant advantages in an integral employee who works from your offices and is personally committed to the company and its managers. In addition, an integral digital manager has the ability to outsource processes faster than an outsourced manager, because they have direct access to the employees and all of the information to perform their work.
Although an outsourced digital manager is not necessarily familiar with all the information in a company, they can perform almost the same operations that an integral employee can, if they are set with a fixed monthly date in which they arrive at the company’s offices and set goals together based on previous goals set by both parties.
The advantage of an outsourced digital manager is the fact that its cost of employment is significantly lower. The cost of maintaining an external digital manager will usually be a quarter of the cost of direct employment of the same employee. This is because the outsourced digital manager works simultaneously with a number of companies and this is a perfect solution for companies that do not require a full-time digital manager.
Since many medium-sized businesses are still discovering digital management and are only now allocating actual budgets for online marketing and advertising, it is highly possible that a professional but outsourced digital manager will meet their requirements and save a lot in operating costs every month.
In conclusion,
Do you feel that your business can no longer be satisfied with hiring freelancers or services from a large number of companies that provide various services? It might be the right time to hire a digital manager to manage the various employees / partners and chart a path to the foreseeable future, and distant future.
If you are interested in learning more about the possibilities of hiring an outsourced digital manager, you are welcome to contact us and we will be happy to present you with our company’s solutions and examine the suitability for the work you require. Good luck!
