Every store owner knows that managing a store is a 24/7 job with no vacations or breaks throughout the year. Stores require a lot of effort for their ongoing management, and this of course includes purchases, storage, inventory management, sales, and more… Therefore, adding another “store” for online sales is next to impossible for many. But, of course, there are inexpensive solutions to this problem, and you can read about them in this article.
Online Sales Management
As owners of physical stores, you have the procurement sources, the storage facilities, and the understanding of how to manage inventory and prices for products. This knowledge is worth a lot of money, and to convert it into even more money, you should consider establishing a virtual extension (branch) for online shopping as well. This way, it’s possible to reach more people and slowly grow beyond the physical limitations of the store’s location.
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As business owners, you have the ambition to grow and develop over time. However, it can be scary to walk into unfamiliar territories and invest large sums of money in establishing the infrastructure for online sales. Therefore, the idea has been rejected over and over again, and you probably notice your competitors succeeding well online, and you probably don’t like it.
If everything mentioned above is true about you, you must ask yourself 3 questions:
- How can you set up an online e-commerce store with minimal risk?
- How can you manage an online e-commerce store while still running the physical store?
- How can you connect the physical store and the virtual one you will create?
We have one answer to all of these questions: outsourcing the management of the website to a website management company – it could be us, or it could be any other company of your choice.
But we will explain a bit more about this subject:
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How do you manage online sales while managing the physical store?
To keep things brief, you don’t. There’s no reason for a physical store manager to spend a lot of their precious time over the online activities when they need that time to run the ongoing management of the existing and profitable business. Shops and business owners must focus on what they’re good at, and where the ensured and immediate money comes from. But, instead of losing the chance to succeed online as well, you can contract with a company that will set up the website for you, design it, and manages it for you in exchange for a fixed and reasonable monthly expense. This way, you enjoy the best of both worlds:
- The existence of an online branch to your online store.
- Ongoing and consistent management of online sales.
Contracting with a suitable company will guarantee you a strong presence online and the ability to leverage the existing assets.
Which brings us to the question:
How Much Does It Cost to Manage Online Sales?
Website management services in general and e-commerce website management in particular cost money. There’s no way around these costs since a professional must operate your website on an ongoing basis, and this, of course, takes time. But even among the e-commerce websites, there are two types of online stores to distinguish between:
- Cost of managing an e-commerce with fixed products – $300-500 per month.
- Cost of managing an e-commerce with changing products – $500-1,000 per month.
In both cases, if you don’t have an online e-commerce store yet, you will have to build a high-quality professional store that costs a $4,000-10,000 one-time payment. If you hire website management services, in many cases the price of the development of the website will be reduced to the minimum possible (about $4,000) if you sign a contract with the website management company that developed the website for you, to use their services for at least a year.
To these expenses, don’t forget to add:
- Domain and storage costs – about $400 per year.
- Credit terminal costs – about $50 per month to rent a terminal for safe clearing.
- Clearing costs – as you would pay in the physical store for each transaction.
- Shipping costs – these costs can be passed on to online shoppers.
At a cost of a just few thousand shekels, you can leverage your business for online use, and succeed in tremendously growing your customer base. This means that you have nothing to wait for any longer. Contacting us is recommended, and you will get a personalized quote at no cost and without any obligations from your side!