Been reading online about web management courses? Are you considering the possibility of making a living from e-commerce? We decided to tell you a little about our day as e-commerce managers so that you know what you are getting into and whether it is a profession in which you would like to spend most of your time. Here is a glance at our workday:
The job of an ecommerce manager
Quite often we get asked – what exactly do you do? What is special, or not so special, in our field of work? Is working in this field worth it? The answers to these questions are not so simple since everyone views things differently. Here is what a typical workday looks like:
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Actions order:
- Log in to the system to examine all inquiries received after business hours.
- All customer requirements are assimilated in the first 3 hours of the day.
- Log in to our email to examine all the inquiries received on the current day.
- We integrate all the demands of the customers during the rest of the working hours of the day.
The components of each action:
The job of an e-commerce manager is divided into two:
- Inquiries related to textual content.
- Inquiries related to products/inventories/prices.
Generally, we prioritize inquiries related to products over ones of textual content, but inquiries are generally responded to quickly and in accordance with the SLA agreement that we have signed with our customers.
So, what do we do?
Our role as eCommerce managers is to be like another hand for our customers. We step into their shoes as website owners and perform all the tasks they were supposed to do for them. These tasks consist of many and varied evaluations of pages, contents, and products, and we need to do this very carefully and dive into the details.
We mean it, ask us anything!
An e-commerce manager must invest a lot of time in each product that goes up on a website so that the product is seen, described, and priced exactly according to the needs, desires, and abilities of the users. This is not an easy task at all, since we have to think not only about what they will see on the website but also about what the users will search for on the web to get to the store’s product page.
When we upload a new product for a client, there is no way we’ll take any shortcuts. We need to give the product a catchy but accurate title; a meticulous but convincing description, labeling, and association with categories and topics that users may search for on the web; finally, we must edit, shrink, and label each and every image that comes up and is associated with that product on the website.
If it seems easy to you, see here the parameters that go into each and every product:
- Product title.
- Product description.
- Product link address.
- Image/images of the product.
- Name of the image.
- Description of the image.
- Alternative content for the image (ALT).
- Features/values of the product.
- Defining a unique identifier (catalog number)
- Associating categories to the product.
- Associating a product with tags.
- The normal price for the product.
- Sale price for the product.
- Product inventory.
Each and every parameter in this list requires great attention. Because if we don’t invest the necessary time to include in the product description only the right keywords that users are looking for, the product will not appear in the search results and therefore will not be sold, which means that their work will not benefit the customer.
How does an eCommerce manager progress in their work?
To be successful, we must follow the following motto:
Our success depends on the success of our customers!
For our clients to keep paying us money every month for the service we provide, they must earn enough money from the website for the service to be worth it for them. If we help the owner’s sales rate, then this store owner will probably remain a loyal customer for years to come. If we fail to deliver, it is only a matter of time until the customer leaves us and maybe even closes their online store.
An eCommerce manager who does a good job gains more and more regular customers who pay them every month for the service they provide and thus they gain stability and progress in this complex field. We can testify for ourselves that as time goes by, the number of our customers keeps growing and so is our income, and we are indeed satisfied with our progress.
One last tip
Studying to become an e-commerce manager in an academic institution is ineffective. On the other hand, there are professional educational institutions that can give you a solid foundation to become a professional in this field. If you want to be the best in the industry and understand how things are done in the field, there is no other way than to learn from an experienced professional who works in this field. Although we do not teach, we did write that we would be happy to teach the profession to those interested, in this article. Feel free to contact us and consult before you sign up for a website management course or choose to invest time in self-study.