Writing content for a website is not like writing content for a newspaper or in any other field. If we write content according to the formal rules of writing, the users will not come to our website. Therefore, we must learn the rules of writing for the internet and understand how to write content for websites. This article is a concise guide on how to write content for online purposes.
Website Content Writing Guide
Have you ever written a story or a tutorial on any kind of topic? You probably wrote freestyle, or you might have used a linguistic syntax that includes a title, content, and then a summary. When it comes to writing content for websites, the rules are completely different, and you must know how to write and to whom you are writing for, even prior to sitting down and writing an article for the first time.
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To make it easier for you, we divide this guide into steps:
- To whom do we write for when we write online content?
- What do we write about online?
- How should you write for online purposes?
Although these questions seem quite similar, you will see that there are fundamental differences between these questions, and they will form the basis for your future writing.
Who Do We Write for When We Write Online Content?
We don’t know who our online readers are, and we don’t necessarily know what they’re looking for. Therefore, unlike writing intended for a person or a company, online we will write for everyone (the public). This writing will then be more general, broader, and of course – more concise.
When writing for a website, we will try not to use professional expressions and terms that are difficult to understand. Instead, we will try to use simple and easy-to-comprehend language so that every user, regardless of who they are (their age, gender, identity), will find value in our content and thus the likelihood that they will purchase something or rent our services increases.
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What Do We Write About When We Write Online?
The main “means of transportation” online today is the Google search engine. When we want to learn more about a subject, look for a service provider or purchase something, we turn to the advice of the search engine, which, in return gives us “search results” according to what it deems as the best fit and according to the writing and the relevance of the content found to the question, we have typed into the search engine.
Therefore, when we write content for online purposes, it is important that we write about topics that are of great interest to as many users as possible and use keywords that many users search for in the search engine. We must do that, because if we don’t, our potential customers simply would not find us when using the search, and therefore they will not get to our website to read the content we’ve written.
Here’s a tip for you! there are tools that can tell us what people are looking for and that way, we can target a specific audience:
If we write about interesting topics and offer the best answer to the searched question, the search engines will grant us better placement at the top of the results page, because our writing has value for users. If we don’t do that, we might as well keep our writing on our shelves, since no one will reach the content that we’ve spent so much time creating.
How Should You Write for Online Purposes?
After we’ve figured out who are we writing for and what are we writing about, we can move on to the manner of the writing itself. Writing content for websites will consist of easy to read segments and should include:
- Main title
- Concise introduction
- Secondary title.
- Content paragraph
- Content paragraph
This type of structure (used in this article) allows for more comfortable reading for both desktop and mobile devices. Reading is more convenient since we have a title every few sentences, and you can easily skip through contents and focus on your desired content very easily. This structure has additional advantages, and they are the ability to embed main keywords in a more efficient and convenient way both for the user and for the search engines.
This of course brings us to the next topic – keywords.
Every article written online for the general public requires for us to first identify the keywords associated with the subject we refer to in the article. That way, we can find out which words need to appear several times in our article and in which variations in order for the article to appear high in the search results when these words are used by users and potential customers.
This guide to writing content for websites is just the tip of the iceberg for the field of website content writing. There are additional components such as the right title to use for the search engines to notice the article, a summary for the search engines, correct labeling, category associations, linking of different sources of the content and much, much more… If you do not know how to do this, it is recommended to hire the services of a professional webmaster or a professional web promoter to do this for you.
We offer a website content management service for small and large businesses, as well as all the complementary products required for the ongoing management of the website. Feel free to consult us free of charge and without any obligations, and we will try to help you achieve your goals. Good luck!